Words, stories & ideas

From a former warehouse in the heart of Haarlem, the Netherlands, I run my creative studio and work as a freelance writer, editor and content specialist for magazines, publishers, brands and agencies.

I write and coordinate editorial stories, magazines, books, branded content and copy. I develop creative concepts, work with writers, photographers, illustrators and designers, and help shape ideas into stories that people actually want to read.

Alongside my editorial and commercial work, I run Spark Creative Venue, my own small-scale creative studio and gallery in Haarlem, and make room for my own writing, illustration and art.

My work reflects who I am: playful, creative, colourful and free, but always grounded in a strong structure and a clear sense of direction. I love bringing life, lightness and personality to a story, while keeping an eye on the bigger picture. A bird’s-eye view and strong intuition help me quickly see what a project needs, whether that’s a sharper concept, a clearer voice or simply the right words.

For Brands, Media & Publishers

I work with magazines, publishers, brands and creative agencies in a range of editorial and content roles, including:

• Content Management & Strategy

• Coordinating Editor – print & online magazines

• Editing – books, editorial and branded content

• Senior Copywriting & SEO Copywriting

• Content Creation – websites, WordPress & CMS

• Creative Concepts & Content Management – magazines, specials, books and branded publications

For larger editorial projects, I can also bring together the right team from my network of experienced writers, designers, photographers and other creatives.

My experience

I started my career in magazines and spent almost twelve years working as an editor and coordinating editor for some of the best-known glossy magazines in the Netherlands, including Cosmopolitan and Marie Claire. I was responsible for editorial sections covering lifestyle, travel, food and beauty, and loved creating beautiful, engaging pages together with photographers, writers, illustrators and fellow editors.

Since becoming freelance, I have continued to write, edit and coordinate for a wide range of magazines and media. Over the years, I have worked for almost every major Dutch women’s magazine, including:

Happinez, Marie Claire, Cosmopolitan, Flow, JAN, ELLE, Women’s Health, Libelle, Margriet, Flair, Grazia, Glamour, Santé, Top Santé, Elegance, Viva, Feeling, RED, CosmoGirl, Mind Magazine and many more.

I still regularly write and coordinate editorial projects for magazines and publishers today, alongside my work for brands and agencies.

Happinez, Marie Claire, Superfoodies, Samsung and more

In recent years, I have increasingly worked as a senior copywriter, coordinating editor and content manager for brands, publishers, websites and creative agencies.

Clients and collaborations include Samsung Electronics, Superfoodies, Nederlandse Spoorwegen (NS), MediaMarkt, Unilever, Gall & Gall, Menzis, Etsy, Schiphol, Albert Heijn/Allerhande and DA, as well as Dutch entrepreneurs and platforms including Jesse van der Velde, Amber Albarda, Dolly Heuveling van Beek and PorteRenee.nl.

My work ranges from editorial storytelling and creative concepts to branded and SEO content, always with the same starting point: finding the story, the voice and the form that fit.

Book Publishers

I have created, coordinated and edited magazines, specials and other editorial publications for organisations and brands including CARE Nederland, Gall & Gall, Cosmopolitan, CosmoGirl, Nederlandse Spoorwegen, Allerhande, DA, Schiphol, Kruidvat and Uipkes.

I also write and edit books and have worked with Dutch publishing houses including Unieboek | Het Spectrum, Kosmos Uitgevers and Altamira Becht.

Whether I’m working on a magazine, a book, a brand story or a completely new concept, what I love most is stepping into a world, finding its essence and turning it into something people want to read.